A big portfolio deserved
a brand to match.
Redwood Residences is a London Registered Provider delivering guaranteed rent, portfolio management and housing for local authorities across London and Essex. Here's how we rebuilt their digital presence around one goal: turning landlords who search into landlords who sign.
A trusted name offline. Almost invisible online.
Redwood had built a substantial portfolio almost entirely through relationships and referrals, with councils across London among its partners. But when a landlord searched “guaranteed rent” plus an East London town, they found Redwood's competitors instead.
Their website looked good, but it couldn't work hard. There was no way for a landlord to get a figure, no local pages for Google to rank, and nothing to separate a portfolio landlord from a council enquiry. Redwood needed a website that matched its reputation and brought in new landlords on its own.
Same firm. A completely different first impression.
Scroll inside each window to see the full homepage.
Six things that turn a website into a landlord engine.
A brand to match the business
Redwood's own colours, Rich Redwood, Faded Copper and Antique White, set in a calm, institutional style with serif headings and generous photography. A firm trusted by London councils now looks the part online.
A 90-second instant rental quote
Placed in the hero, above the fold. Bedrooms first, then landlord type, area and timing. Every answer arrives with the team as a qualified enquiry.
A route for every kind of client
Private and portfolio landlords, developers, investors and local authorities each get a clear path to the right service, not one generic contact form.
An interactive map of London
All 33 boroughs, drawn from real boundary data. Hover to see the areas covered, click through to the local page.
50 area pages, built to rank
One page per area, each with over a thousand words of unique local copy, a quick-answer box, a comparison table and its own FAQs.
Ready for AI search
Every page structured so Google, ChatGPT, Claude and Gemini can read it and quote it, plus a dedicated guide file that tells AI assistants who Redwood is and what it does.
What we built for Redwood.
Kam was phenomenal. He really elevated our business. We've primarily grown on referrals and direct outreach, working with different types of agencies to procure stock. Working directly with Kam at Lettings Growth Partners, we now have a steady flow of organic traffic coming in. Right now we're signing around four to eight new landlords every month, slowly building a steady and constant flow of landlords coming in.
A website is only the start.
Behind the new site sits the same two-engine system we run for every partner agency: active advertising on Google and social media to bring landlords in from day one, and organic growth on Google and in AI answers that keeps building month after month.
- Active advertising. Targeted campaigns aimed at landlords in the boroughs Redwood wants to grow in.
- Organic growth. 50 area pages and guides written to rank on Google and be recommended by AI assistants.
- One pipeline. Every enquiry qualified by the form and handed to Redwood’s team, ready to call.
Want your website to work as hard as Redwood's? Let's talk about your patch.
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